It's pretty simple, each time you choose PROUD, you make a direct donation to our LGBTQ+ charity partners. No percentage of profits, no corporate jargon, just a straightforward donation of 20p from every single bottle, so they can continue the invaluable work they do in our community.
Thanks to your incredible support, we've sold over
and raised more than
since April 2018.
To put that into context, this for example funds more than 1,500 self test HIV kits or 2 years worth of anti-bullying workshop materials for schools.